Ethical Judgment of Food Fraud. Effects on Consumer Behavior

This study brings important insights for the food industry by addressing how consumers ethically judge or evaluate unethical firm behavior, in specific reference to food fraud, and if and to what extent that judgment affects the consumer–brand relationship and consumer behavior. it is an empirical investigation of the unethical intentional mislabeling in the U. S food industry. The paper analysis if there are statistically significant associations between brand attachment, ethical judgment, brand commitment, and purchase intention. Quantitative data (151) was collected about three different leading manufacturing food brands (three studies). Correlation and regression analyses were conducted. Findings reveal the important relation between all the constructs. Significant effects on how consumers ethically judged this brand transgression. Thus, it was found that as consumers judged this action as more unethical, the intentions to both stay committed to and purchase the brand were considerably damaged.     

Entrepreneurial Intention and UAE Youth: Unique Influencers of Entrepreneurial Intentions in an Emerging Country Context

The United Arab Emirates (UAE) is a young, oil-rich country, where national youth display a clear preference for public sector employment. Growing youth unemployment reinforces the importance of non-government employment, including entrepreneurship. This study investigates UAE national youth intentions toward entrepreneurship through the Theory of Planned Behavior and the Entrepreneurial Intention Questionnaire (EIQ). Analysis (N?=?544) identifies the direct influence of attitude and perceived behavioral control and indirect influence of subjective norms on entrepreneurship intention. Results also examine several demographic variables and highlight the potential importance of family and social groups in promoting entrepreneurial intentions in this emerging country context.     

Affective Effects of Offering Options on Persuasiveness of Fear Appeals

Research on fear level and options available for consumers to reduce their level of threat was undertaken to determine what effect these variables have on attitudes, purchase intentions, and emotions besides fear. Using an experimental design, it was found that higher levels of fear induce elevated levels of anger and disgust. There was also a positive correlation between fear and positive attitudes and purchase intention, but only in cases where more options were offered. This suggests that if advertisers want to induce a high level of fear in audiences, offering multiple options to reduce fear can lead to more positive attitudes and purchase intention.     

Examining customer perceptions of restaurant restroom cleanliness and their impact on satisfaction and intent to return

Competition in the Canadian restaurant industry is unyielding. Restaurant cleanliness is one of the most important aspects when a customer evaluates restaurant quality and return intention. In particular, restaurant restroom cleanliness (RRC) is often considered the central factor that leads to overall perception of cleanliness. This study examined how RRC affects restaurant customers. Restroom appearance had the greatest impact on cleanliness followed by personal hygiene items. In addition, RRC impacted customer satisfaction and did not vary based on customer segmentation. However, older restaurant patrons were more likely to report RRC issues than younger patrons. The research demonstrates that RRC is an essential element to the success and viability of a food service operation and is an important aspect of academic research in foodservice operations. Future directions for both industry and academic research in this area are discussed.     

The effects of psychological capital,social capital,and human capital on hotel employees’ occupational stress and turnover intention

Occupational stress and turnover intention are a growing and costly concern for the hospitality industry. Drawing on Job Demands-Resources (JD-R) theory, the study developed a research model to simultaneously examine the effects of psychological capital, social capital, and human capital on occupational stress and turnover intention. A sample size of 380 hotel employees in China was used to test the proposed model using the PLS-SEM methodology. The results suggest that occupational stress plays a full mediator role between psychological capital and turnover intention, and plays a partial mediator role between relational social capital and turnover intention. Psychological capital and relational social capital were found to have relatively higher effects on occupational stress compared to other types of capital. The study extends JD-R theory by recognizing that occupational stress functions as a mediator between the three types of capital and turnover intention. The study concludes by offering a set of practical implications stemming from this research for hotel practitioners.     

The Role of Plant-Based Foods in Canadian Diets: A Survey Examining Food Choices,Motivations and Dietary Identity

Used as a replacement for animal-based protein sources, the market for foods containing plant-based proteins (PBPs) continues to grow across North America. As of now, however, few studies of consumer behaviour focus specifically on the dynamics of this development in Canada and so this study looks at how PBPs fit in the current dietary choices of Canadians. Using data collected through a geographically representative nation-wide survey, the analysis shows that past and current consumption of these products are good indicators of future consumption of PBPs. Relatedly, negative stigma attached to earlier versions of PBPs, sometimes referred to as ‘fake meat’, continues to be an issue with current Canadian consumers. The analysis also demonstrates that personal health and animal/environmental ethics play a significant role in individual decisions to eat PBPs instead of meat. Additionally, issues of availability, affordability and concern over the sensory qualities continue to present barriers to future use.     

Need for touch and haptic imagery: An investigation in online fashion shopping

Previous research has found evidence that, due to the lack of sensory experience, shoppers are reluctant to purchase a garment online. Despite the importance of identifying possible compensatory cues for touch information, a lack of attention to this issue has been recognized in the literature. On this premise, this study addresses this research agenda to explain the mechanism by which information presentation influences customers' cognitive evaluations and behavioral responses and the role of individual differences in terms of need for touch (NFT). Specifically, drawing on the Stimulus-Organism-Response (S–O-R) paradigm, the study hypothesizes a model investigating whether verbal and pictorial information presentation affect haptic imagery, which in turn is supposed to influence behavioral responses (purchase intention), through a customer's cognitive evaluation (perceived product quality). To validate the research framework, a task-based online experiment was performed. Participants were requested to simulate a purchase experience on an online apparel retailer, after which they completed a questionnaire; 264 valid responses were received. The results support verbal haptic rather than pictorial information as a mechanism influencing haptic imagery and consequently behavioral responses. With regard to NFT, however, the expected moderating effect between haptic imagery, perceived product quality, and purchase intention was not supported.     

中职学生就业意向现状及提升策略研究

随着职业教育的快速发展,中职学生的就业问题日益显现。劳动力市场的供大于求是导致问题出现的主要原因,但学生自身的就业意向也严重影响着其就业质量。论文通过问卷调查并进行统计分析,指出当前中职学生就业意向中存在的问题,并提出了改进中职学生就业意向的对策和建议。     

创业警觉性在社会网络与大学生创业意向间的中介作用——人格特质的调节

在当前"双创"背景下基于社会网络理论和人格特质等理论,本文构建了以创业警觉性为中介传导的社会网络影响创业意向的概念模型。基于281份大学生样本,利用逐步回归法进行实证研究,研究显示:社会网络和创业警觉性对创业意向有着显著的正向影响;创业警觉性在网络强度、多样性与大学生创业意向中起到部分中介作用;主动人格和竞争意识特质正向调节创业警觉性对大学生创业意向的影响。研究有助于深入认识社会网络影响创业意向的潜在中介机制和调节机制,对促进大学生创业具有重要的理论与实践意义。